What Does Oud & Rose Smell Like?
Oud and rose, a classic pairing in the world of perfumes, blend to create a fragrance that combines the deep richness of oud with the sweet elegance of rose. This...
What's Inside Your Fragrances?
Scents of the Divine: How Different Faiths Use Fragrance in Worship and Celebration
Scents have long been integral to religious practices, playing a vital role in rituals, celebrations, and the marking of significant sacred moments. They help enhance the atmosphere, invoke spiritual energy,...
Travel the World with Scents
Scents have a unique way of connecting us to places and experiences without us actually physically being there. Whether it's the warm, welcoming fragrance of oud in the Middle East,...
Sandalwood: Benefits and Uses
Sandalwood, a precious and aromatic wood, has been revered for centuries for its captivating fragrance and numerous therapeutic properties. Many products like perfumes, incense, skincare products & folk medicine use...
3 Most Favourite Spice Scents
Ever been curious about the most popular spices - loved for their scents not just their taste? See how we blend these into our secret family recipes- some subtle and...
The invigorating smell of Lemongrass
Lemongrass fragrance is a fresh, citrusy scent that is often used in perfumes, candles, and other scented products. It is derived from the lemongrass plant, which is native to tropical...
Saffron...The most aromatic spice!
Add a touch of saffron to cooking and it turns the dish bright yellow. To perfume, it gives a sweet, earthy yet soft vibe. The sweet floral scent is nostalgic...
Beauty of Jasmine - Complex yet Balance!
The beauty of jasmine is plentiful and gracious. The top note fades and creates room for a warm resonant middle note. Jasmine epitomizes the best quality of a home -...
Musk - A warm, living, subtle scent!
You would expect Musk to smell prominent and loud but quite the contrary its profound and elusive. Its like the scent of your skin, enhanced and amplified. Original animal musk...
Why the Rose is so special in the Arab World?
The power of roses is undeniable! They are one the most iconic and recognizable scents, often symbolizing love or royalty. In the Hadith, there's an account from Muhammad when he...
The Aromatic Saga Of Sandalia - History And Role In Modern-day Perfumery
A journey back in time. From the temples of Mysore in Southern India, beliefs of spiritual transcendence in Buddhism and Sufism, embalming stories of mummification in Egypt, medicinal significance in...
Role Of Base Notes In Perfumery
Perfumes are every bit as theatrical as they can get. When you start exploring the scents of different regions, you will start noticing the nuances brought to perfume by the...
What Are the 3 Notes In Fragrances?
A perfume or attar, just like humans, is made up of layers. Each layer evokes emotion and together forms an orchestrated piece of aromatic odyssey. These carefully forethought layers are...
What is Kasturi?
The Mellow Yet Mighty Musk Everybody thinks of musk as manly or too strong of a fragrance, but you’ll be surprised that it’s actually soft and nuanced! Musk, common ingredient...
Saffron in Fragrances
Saffron is usually referred to as the worlds most legendary spice. It grows in Iran, Greece, Morocco and India. Saffron is used in food for flavour and colouring. Its also...