All About Oud

Oud Is Going Global But Arabia Still Does It Best - IN

Oud Is Going Global But Arabia Still Does It Best. Here’s Why.

on Apr 28 2026
Walk into any high-end perfume counter in Paris, New York, or Tokyo right now, and there's a very good chance you'll find at least one fragrance with the word "oud" on the bottle. A few years ago, that would have been surprising. Today, it's practically expected. Oud has crossed oceans, picked up a designer price tag, and landed in the hands of consumers who might not know the Arabian Peninsula yet are genuinely captivated by the scent. This is a story about one of the world's oldest and most expensive fragrance ingredients having its global moment. But it's also a story about what gets lost and what remains irreplaceable when a deeply rooted tradition goes mainstream. First, What Is Oud? Oud, also called agarwood, is a dark, resinous heartwood that forms inside Aquilaria trees when they become infected by a specific type of mould. The tree, in a kind of aromatic act of self-defence, produces a dense, fragrant resin around the infected area. That resin is what we call agarwood. Left to mature, it becomes extraordinarily complex in scent — earthy, animalic, balsamic, sweet, smoky, and leathery, often all at once. Here's the catch: not every Aquilaria tree produces agarwood. In the wild, only around 2% of trees become infected in a way that yields the precious resin. The trees can take decades, sometimes centuries, to develop the most prized grades. The rarest variety, Kynam (or Kyara), has fetched prices upward of $100,000 per kilogram. First-grade agarwood routinely trades at $3,000 to $80,000 per kilogram depending on quality and origin. Gram for gram, the finest oud is worth more than gold. The trees themselves grow primarily across South and Southeast Asia — India, Bangladesh, Cambodia, Vietnam, Malaysia, Indonesia. But historically, it was Arabia that built the deepest relationship with what came out of them. Arabia and Oud: A Relationship Built Over Centuries The first recorded use of agarwood dates back at least to 1400 BCE. It appears in religious texts spanning Hebrew scripture, Islamic hadith, Hindu tradition, and Chinese pharmacopoeia. Oud has always been many things at once: medicine, offering, luxury, ritual. In the Arab world, oud's roots go deep in a way that is genuinely hard to overstate. Islamic hadith describe the Prophet Muhammad (peace be upon him) as having used oud to perfume his garments. Arab explorer Ibn Battuta, writing in the 13th century, described the extensive use of oud across the Middle East and southern Europe. The Silk Road served as the original supply chain, carrying agarwood from the forests of Southeast Asia into the courts and homes of Arabia, where it was burned in hospitality, worn on the skin, and used to scent clothing and spaces. Saudi Arabia today consumes an estimated 60% of all oud produced globally, importing wood from Cambodia, India, and Indonesia to be processed and distilled into oil and bakhoor chips. In the UAE, the fragrance industry is valued at over $580 million with one of the highest per capita spending rates on fragrances anywhere in the world. Oud is the backbone of that. What this translates to, in practice, is a culture of oud that is genuinely lived-in. In Gulf homes, bakhoor (a blend of wood chips, resins, and spices) is burned on a charcoal censer to perfume the house, welcome guests, and mark celebrations. Oud oil is applied to skin before prayers, worn to weddings, given as gifts in its raw, unprocessed form. For Arabian perfumers, oud is not an ingredient they use. It is a language they were born speaking. The Western Discovery (And What It Changed) The turning point for oud in Western markets is often traced to 2007, when Tom Ford launched Oud Wood as part of his Private Blend collection. Before that, oud rarely appeared in Western perfumery & when it did, it was considered too heavy, too foreign. Ford changed that. He softened and polished the note into something sleeker and more accessible, and the response was immediate. Within a few years, Dior, Versace, Gucci, and dozens of niche houses had their own oud offerings. The global oud extract sector is now valued at approximately $1.89 billion, projected to nearly double by 2032. The global fragrance market overall sits at around $85 billion, with Middle Eastern perfume houses gaining increasing international traction. Oud has gone from a regional heritage ingredient to a global luxury symbol in under two decades. But here's where it gets complicated. Most of what is sold in Western markets under the "oud" label is not, in any meaningful sense, oud. The natural resin is extraordinarily expensive and difficult to source consistently so the vast majority of commercially produced oud fragrances are built on synthetic agarwood accords: lab-created molecules that approximate some of oud's character while stripping away most of its complexity. One fragrance commentator on Fragrantica captured it bluntly, noting that most mainstream oud fragrances contain "less than a drop of the real thing topped up by gallons of the various synthetic oud molecules." That's not necessarily a criticism, synthetic oud has its uses, and creating an affordable approximation for mass markets is a legitimate creative choice. But it is worth being honest about what it is. A tamed, lab-crafted interpretation of oud is a different thing from the real ingredient, the same way a photocopy of a painting is different from the painting itself. Why Arabia Still Does It Best This isn't romanticisation, it's craft reality. There are several concrete reasons why the Arabian approach to oud remains unmatched. Centuries of sensory expertise - Arabian perfumers have been working with oud — evaluating grades, sourcing origin, understanding how different woods behave — for generations. This isn't academic knowledge. Its knowledge passed down through families, absorbed through daily practice, refined over lifetimes. Some describe experienced Saudi oud distillers as the sommelier equivalent of the fragrance world: they can identify the origin, age, and character of agarwood by scent alone. The use of the real ingredient - Traditional Arabian attar and oud oils are made with actual agarwood, often in its purest, most concentrated form. In the Gulf, oud oil is almost always blended and is applied to the skin, a single drop of minimally blended oud can carry hours of depth. Bakhoor chips are burned to fill an entire room with layered fragrance that evolves over time. The ingredient itself, in its natural complexity, is the ultra luxurious product.  A philosophy of layering - Arabian fragrance culture doesn't deal in single-note, single-product use. Layering is central to the practice: oud oil on skin, bakhoor to scent clothing, mists and attars worn in combination. This creates a fragrance profile that is deeply personal and impossible to fully replicate from a single bottle.  The emotional and spiritual dimension - Oud in Arabian culture is not just a luxury product. It is woven into the rhythm of daily and spiritual life: burned before prayers, offered to guests as a mark of respect, used at weddings and funerals, given as a meaningful gift. The scent memory, meaning & a weight that extends beyond the olfactory. What the Global Oud Wave Gets Right More people engaging with oud, even in a watered-down form, creates curiosity that sometimes leads deeper. The growing niche fragrance community has seen serious Western enthusiasts make the journey from Tom Ford to genuine Arabian attars and house oils, developing a genuine appreciation for the tradition behind the ingredient. Fragrance culture on platforms like TikTok and YouTube has made it easier than ever for Arabian perfume houses to reach global audiences directly, without going through the filter of a Western luxury brand reinterpreting their heritage. The Scent That Belongs to No One Country, But Owes the Most to One Region Oud's story is ultimately one of a precious thing that survived the Silk Road, survived colonialism, survived the Western luxury industry's tendency to repackage everything, and remains, at its core, exactly what it always was: deeply, stubbornly Arabian. When you burn bakhoor for a guest, apply pure oud oil before Jumu'ah, or choose a particular wood because of what your grandmother burned — that is a relationship with fragrance that no marketing department can manufacture and no synthetic accord can replicate. The world is finally paying attention to what the Arab world has known for over a thousand years. That, at least, feels right. Sources & Further Reading Aramco World, ‘The Fragrant World of Oud’ (March 2025) Wanderlust Magazine, ‘The Importance of Oud in Saudi Culture’ Ethos, ‘How Oud Became Fragrance’s Most Complicated Note’ (November 2025) Emirates Woman, ‘The History and Meaning of Oud in the Middle East’ Grand View Research, Global Perfume Market Analysis (2025) Future Market Insights, Global Fragrances Market Report (2026) Global Market Insights, Fragrance Product Market (December 2025) Emergen Research, Agarwood Chip Market Report (November 2025)  
Sustaiably sourced agarwood - IN

Rooted in Responsibility: Dukhni’s Commitment to Sustainably Sourced Agarwood

on Mar 18 2026
There’s something undeniably captivating about agarwood. Deep, resinous, almost spiritual in the way it lingers. But behind that rich, smoky warmth lies a story most people don’t hear often enough — one about nature, time, and responsibility. At Dukhni, agarwood isn’t just an ingredient. It’s a trust. What Makes Agarwood So Precious? Agarwood, often referred to as oud, is formed when the Aquilaria tree produces a dark, fragrant resin in response to a natural infection. This process can take years, even decades. The result is one of the most sought-after raw materials in perfumery — rare, complex, and deeply rooted in tradition. But here’s the catch: because of its high demand, wild agarwood has been overharvested in many parts of the world. This has made sustainability not just important, but essential. The Problem With Unsustainable Oud The global demand for oud has led to deforestation, illegal harvesting, and the depletion of natural Aquilaria forests. In many cases, trees are cut down prematurely, before they’ve had the chance to naturally develop resin. This doesn’t just harm the environment. It also compromises the quality of the agarwood itself. For a brand that values authenticity and heritage, this approach simply doesn’t align. Dukhni’s Approach: Thoughtful Sourcing, Always Dukhni’s commitment to sustainably sourced agarwood begins at the very root — quite literally. Instead of relying on endangered wild sources, Dukhni partners with responsible cultivators who grow Aquilaria trees in controlled environments. These plantations follow ethical practices that allow trees to mature fully before resin is carefully developed and harvested. This ensures three things: The ecosystem remains protected The trees are not exploited prematurely The quality of oud remains rich, deep, and true to its origins It’s a slower process. But some things are worth waiting for. Why Sustainable Agarwood Smells Better (Yes, Really) Sustainability isn’t just about ethics — it directly impacts the scent experience. When agarwood is cultivated and harvested responsibly, the resin has time to develop its full character. The result is a fragrance profile that’s more layered, more refined, and longer-lasting. You’re not just smelling oud. You’re experiencing its entire journey. Preserving Tradition Without Compromising the Future Oud has always held a special place in Middle Eastern and South Asian cultures. It’s used in homes, in personal fragrance, in moments of reflection and prayer. Dukhni understands that preserving this tradition means protecting the source itself. By choosing sustainably sourced agarwood, the brand ensures that future generations can continue to experience the same depth, warmth, and connection that oud has offered for centuries. A Conscious Choice You Can Feel Every time you light bakhoor or apply an oud-based attar, you’re making a choice. Not just about scent, but about impact. Dukhni’s philosophy is simple: luxury should never come at the cost of the earth. And spirituality should always be rooted in intention — even in the ingredients we use. The Future of Fragrance Is Responsible As more people become aware of where their products come from, the demand for sustainable agarwood, ethical oud, and eco-conscious perfumery continues to grow. And that’s a good thing. Because true luxury isn’t just about how something smells. It’s about how it’s made, where it comes from, and the story it carries forward. With Dukhni, agarwood isn’t just sourced. It’s respected, preserved, and honored — the way it was always meant to be.  
A Complete Guide to Hindi, Cambodian, Yemeni & Other Legendary Oud Types - IN

The Many Faces of Oud: A Complete Guide to Hindi, Cambodian, Yemeni & Other Legendary Oud Types

on Mar 11 2026
Few fragrances in the world carry the depth, prestige, and history of oud. Known as liquid gold in the fragrance world, oud has captivated royalty, perfumers, and fragrance lovers for centuries. From the smoky intensity of Oud Hindi to the smooth sweetness of Cambodian oud, every region produces a unique expression of this rare aromatic treasure. For both newcomers and seasoned oud collectors, understanding the different types of oud can completely transform how you appreciate this legendary scent. This guide explores the origins, scent profiles, and characteristics of the most sought-after oud varieties in the world. What Exactly Is Oud? Oud, also called agarwood, is a rare fragrant resin produced by trees from the Aquilaria species. When the tree becomes naturally infected by a specific type of mold, it begins producing a dark resin as a defense mechanism. Over time, this resin transforms the wood into agarwood, which produces the iconic scent we know as oud. This natural process can take decades, which is why authentic oud is one of the most expensive raw materials in perfumery. Oud is traditionally used in: Attar oils Bakhoor incense Oud wood chips Perfumes and luxury fragrances Religious and spiritual rituals Across the Middle East and South Asia, the scent of oud is deeply tied to hospitality, prayer, and celebration. The Major Types of Oud (By Region) The character of oud depends heavily on where the tree grows, the soil conditions, climate, and distillation methods. These factors produce dramatically different scent profiles. Let’s explore the most important oud types in the world. Oud Hindi (Indian Oud) Often considered the most powerful and traditional oud, Hindi oud comes from India, particularly Assam. Scent Profile Oud Hindi is known for its deep, animalic, smoky intensity. Common scent notes include: Leather Smoke Earthy wood Dark spices Slight barnyard nuance For true oud connoisseurs, this bold character along with its rich & complex scent, long lasting power and highly evolving character on skin, is what makes Oud Hindi incredibly valuable. The scent starts intense and gradually transforms into warm woody sweetness over hours. Cambodian Oud If Oud Hindi is powerful and intense, Cambodian oud is its softer, sweeter cousin. It is one of the most loved oud types in modern perfumery because of its smooth and approachable character. Scent Profile Cambodian oud typically smells: Sweet Warm Slightly fruity Softly woody Caramel-like Some even describe it as having hints of honey, dried fruits and brown sugar. Cambodian oud has less of the animalic intensity found in Indian oud, making it ideal for beginners exploring oud, luxury perfumes or everyday wear. It’s often the gateway oud that introduces people to the world of agarwood. Yemeni Oud Yemeni oud is one of the rarest and most mysterious oud types. Due to limited production and regional harvesting practices, genuine Yemeni oud is extremely difficult to find. Scent Profile Yemeni oud is known for being: Dark and resinous Smoothly smoky Slightly sweet Warm and balsamic Unlike Indian oud, it has less sharp intensity but maintains a deep spiritual warmth. Cultural Significance In Yemen and across the Arabian Peninsula, oud plays a huge role in daily life and religious practice. Oud is used before prayer, to scent clothing, during gatherings and to welcome guests. This makes Yemeni oud deeply tied to heritage and tradition. Thai Oud Thai oud is known for its smooth, refined character and is highly valued among perfumers. Scent Profile Thai oud often smells: Woody Green Slightly spicy Softly sweet Resinous It strikes a beautiful balance between richness and elegance. Perfumers love it as it blends beautifully with rose, amber, musk and sandalwood. It adds depth without overpowering other notes, making it perfect for luxury attars and perfumes. Malaysian Oud Malaysian oud is one of the most complex and nuanced ouds. Scent Profile It often features: Green woody notes Herbal undertones Earthy richness Subtle sweetness Deep resin warmth Compared to Cambodian oud, Malaysian oud is less sugary and more sophisticated. It is best for oud collectors, pure oud oils and high-end perfumery. Its layered character makes it fascinating for those who enjoy an evolving scent journey. Indonesian Oud Indonesia produces a wide variety of agarwood species, resulting in multiple oud styles. Scent Profile Indonesian oud can vary, but commonly includes: Woody sweetness Soft smoke Warm resin Slight spice It often sits between Cambodian and Hindi oud in intensity. Indonesia is one of the largest producers of agarwood today, making it a major source for the global oud industry. How Climate Shapes Oud Scent One fascinating aspect of oud is how geography changes the fragrance. Different climates produce different scent characteristics. Region Typical Oud Character India Dark, animalic, smoky Cambodia Sweet, smooth, fruity Yemen Warm, resinous, spiritual Thailand Balanced, woody, refined Malaysia Green, earthy, complex Indonesia Soft, sweet, woody This is why oud enthusiasts often collect ouds from multiple regions. Oud in Attars, Bakhoor & Perfumes Oud can be experienced in several forms: Oud Attar Oils Highly concentrated oils applied directly to the skin. They develop slowly and last for many hours or even days. Bakhoor (Oud Incense) Oud-infused wood chips burned to fragrance homes, clothing, and prayer spaces. Perfumes Modern perfumers blend oud with florals, musk, amber, and spices to create luxury fragrances. The Growing Love for Oud Around the World What was once primarily used in the Middle East and South Asia has now become a global fragrance phenomenon. Luxury houses now build entire collections around oud because of its depth, longevity, spiritual character and exotic appeal. Yet for many fragrance lovers, nothing compares to authentic oud oils and traditional bakhoor. These forms allow the scent to remain pure, powerful, and deeply connected to tradition. Experiencing the Beauty of Oud For those who want to experience the richness of oud in its traditional form, products like oud attars, bakhoor, and oud-based diffuser oils offer the closest connection to this ancient fragrance heritage. At Dukhni, oud plays a central role in many creations, from deep oud attars to aromatic bakhoor blends, crafted using authentic ingredients and traditional fragrance techniques. These scents are designed to recreate the timeless Arabian tradition of scenting homes, clothing, and prayer spaces with beautiful natural fragrances. Final Thoughts Oud is far more than just a fragrance ingredient. It is history, culture, spirituality, and craftsmanship captured in scent. Whether it’s the bold power of Indian oud, the sweet warmth of Cambodian oud, or the rare beauty of Yemeni oud, each variety tells a different story of the land where it was born. For fragrance lovers, exploring these different oud types is like traveling through the aromatic landscapes of the East, discovering new layers of scent with every experience. And once you fall in love with oud, there is always another variety waiting to be explored.  
Oud for Men - Debunking the Myth of This Ancient Scent - IN

Is Oud Just for Men? Debunking the Myth of This Ancient Scent

on Jul 31 2025
Oud, or agarwood, is among the most prized materials in perfumery. Famous for its smoky, woody depth and multifaceted nature, oud is commonly found in high-end perfumes and incense—but there's one nagging question that keeps arising time and again: Is oud just for men? Let's set the record straight once and for all: No, oud is not simply for men—and never was. A Shared and Sacred History Oud is blessed with a rich and sacred history that transcends culture and continent. Burned in temples in East Asia, used in traditional medicine and religious rituals in the Middle East and South Asia, oud wood has always been imbued with profound cultural meaning. It's referred to in religious scriptures such as the Sanskrit Vedas, the Bible, and the Islamic Hadiths, citing its religious significance. In Islamic cultures, for instance, Prophet Muhammad (PBUH) was a great admirer of the aroma of oud and recommended using it to scent mosques during prayers. Traditionally, oud was never gendered. Men and women in most cultures have burned agarwood chips to fragrance their garments and homes, or used oud oil perfumes in order to have the fragrance follow them around all day. Particularly in the Middle East and North Africa, women have traditionally used oud perfumes as a part of their daily fragrance routine. Actually, the notion that oud is a man's fragrance is quite a recent marketing phenomenon.   Oud's Scent Profile: Complex and Versatile What makes oud perfume so captivating is its multifaceted scent. Oud wood might be characterized as warm, smoky, woody, and faintly sweet—with earthy or even animalic undertones depending on where it comes from and how it's harvested. This natural depth provides perfumers with a rich canvas to work with. Combine oud with rose, saffron, sandalwood, citrus, or vanilla, and it can go from dark and mysterious to airy and romantic. This is why there are not only oud perfumes for women and oud perfumes for men but also unisex oud perfumes.   Oud for Every Personality Oud belongs to everyone, both men and women. Here is a collection of carefully curated scents to showcase the full spectrum of oud’s potential—from floral and sweet to rich and woody. Floral & Oud Fragrances - These are ideal for anyone who adores a light, feminine touch—but with depth and presence. Oud Al Habayeb: A romantic bouquet of rose and oud that is ageless and elegant. Oud Al Ibtisam: Dainty, powdery rose paired with a smoky oud base—refined and wearable. Oud Al Qamar: Oud mellowed by floral and musky accords, leaving a courtly trail. These fragrances are perfect oud perfumes for women, but they're also adored by anyone who enjoys floral nuances against a solid base. Woody & Intense Oud Fragrances - For those who prefer a strong, classic oud experience. Dehn Al Oud: Fresh, rich, and magnetic—a plunge into the essence of Arabian oud. Ambar Oud: Oud in golden amber for a sensual, extravagant profile. Oud Swisseri: Powerful and rich, recalling ancient souks and incense-filled evenings. Oud Mukhalat: A classic oriental mix of oud and Eastern spice—classic and bold. These are some fine choices if you are on the lookout for the best oud perfume for men or yearn for that intense, regal oud presence. Balanced & Unisex Oud Fragrances - Versatile fragrances with wide appeal—neither too sweet nor too smoky. Oud Faten: Blends classic Arabic oud with aquatic, modern notes for a fresh twist. Oud Al Abyad: Fresh and woody, with complexity that's great for all skin types. Oud Al Khaleeji: A strong statement fragrance with a unisex balance. Oud Al Raghbah: Sweetly smoky, warmly fresh—it's oud with universal appeal. If you’re unsure where to start, these unisex oud perfumes are a beautiful middle ground.   Oud Belongs to Everyone Oud is not just for men. It never was. Whether you’re drawn to its bold, smoky character or its romantic, floral pairings, oud offers a fragrance journey like no other. Its use across ancient civilizations and modern-day rituals proves that oud transcends gender—it's about expression, heritage, and identity. Some brands like Dukhni, Kannauj Attar, Noorson and more, honor this ageless spirit with alcohol-free, halal, and vegan oud fragrances, designed to be worn by anyone who shares a love for the heart of Arabian oud. So the next time you wonder, "Is oud for men alone?" Remember: it’s for anyone bold enough to wear it.
White Oud Bakhoor: All You Need to Know

White Oud Bakhoor: All You Need to Know

on Jun 19 2024
What is White Oud? What is the smell of White Oud? How to burn bakhoor safely? Read more to get the answers to these questions and more!
Oud: A Gift from Heaven

Oud: A Gift from Heaven

on Sep 19 2022
What is Oud? What is Oud made of? Where does Oud come? Is oud and agarwood same? Read on to find out!
Where does the Best Oud Come From?

Where does the Best Oud Come From?

on Feb 16 2022
The most preferred and premium oud quality comes from India. It is colloquially known as Oud Hindi and this quality is followed closely by Oud from Cambodia and Vietnam. The recent surge in consumption of Oud, not just amongst Arabs worldwide but other nationalities has created some disarray. The availability of Agarwood (Oud) in South Asian nations has decreased because of deforestation and over-exploitation. Vietnam, with a large quantity of Aquilaria trees (which when infected becomes Oud), is recognized as one of the main suppliers of Oud today. Cultivated Agarwood (Oud) is also becoming increasingly available. It is collected after 2-3 years, while natural Agarwood (Oud) remains in the aquilaria trees for upto 10 years. Thus, the oil quality in natural Agarwood (Oud) is always better than cultivated agarwood irrespective of which region the tree comes from. This also make natural agarwood 3 or 4 times more expensive than the cultivated variety. Its good to be aware of the quality of Oud going into your bakhoor, attar oil or perfume. The quality of Oud and other ingredients definitely has an impact on the quality and lasting of the fragrance product that you use.
Why Is Oud Everyone's Favourite?

Why Is Oud Everyone's Favourite?

on Feb 15 2022
A perfume connoisseur may regard oud as a prized possession. However, truth be told, oud may not be for everyone from the very beginning. The fragrance of oud is heady and evokes strong and intense smells primarily described as animalic. Depending on your body chemistry with the resinous fragrance, your experience may be very different. It's because oud is an active organism that reacts to body contact, climatic conditions of your environment, time of the day, layering with other fragrances, etc. Thus, oud will be an aromatic experience as unique as you! While oud is a product of infected Agar trees, the procurement is similar to that of maple syrup. The infected wood is brought to a distillery where the separation of wood parts and resin parts is carried out. The actual wood part is broken as chips to be later burned on charcoal for fragrance or used in the making of bakhoor (incense), and the resinous part is what becomes oil to be used in perfumes and attars. Oud is said to have two types essentially, black oud and white oud. While black oud is more potent with a dominating spell, white oud, is a softer rendition of the aromatic ‘liquid gold’. Did you know that oud is not just the modern-day obsession of the populace, but that its roots go back to the many religious scriptures of yore! In many cultures, it’s called upon for its medicinal properties, a catalyst to spiritual upliftment, to even chosen for the utmost special occasions. Today, however, it signifies an epitome of sophisticated choice among the community of perfume lovers. Oud, going beyond just an aromatic commodity, is rather an exploration of yourself.
What is Oud?

What is Oud?

on Feb 15 2022
Oud – An Olfactive Rendezvous With God What’s been untold about the mystical oud or oudh in the world of fragrances may be iterated here for purposes of pleasured reading! Cited as ‘liquid gold’, ‘black gold’, ‘the five thousand per pound scent’, or simply, ‘the wood of the Gods’, oud is an odyssey of time. The potent raw resin has witnessed seasons, calamities, beautiful days, long nights, urbanisation, stories of people, and much more. All endured to produce an olfactive pinnacle that’s bottled exquisitely in perfumes, essential oils or attar, bakhoor and more. Oud comes from infected heartwood of Agar trees by a type of mould called the Phialophora parasitica to form a dark aromatic resin to protect itself. This resin is the resulting fragrance called oud. Just 2 percent of the total Agar or Aquilaria trees get infected by this mould to produce oud. Geographically, oud is said to be native to the Southeast Asian regions but its charioteer for popularity is credited to the regions of Arabia. Talk about how to use oud, well, you can of course wear it as a perfume or the more natural attar. You can also burn it as raw wood chips or use it to make bakhoor incense to cleanse and add fragrance to your surroundings. Did you know that oud also has many medicinal benefits that have been passed down from generations! Oud is as mystical and multifaceted as it can be. Whether you wear it as a perfume or gift it to a loved one, it’s a must to add to your collection. And what better time to browse through our Oud gifting collections than in the month of love! Explore oud in solid form - Oud Bakhoor Explore oud in liquid form as attars - Attar oils